TrustRadius Insights
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
Starting at $25 per month
View PricingOverview
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…
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Pricing
Free Account
$0
Cloud
Pro Plan
$99.00
Cloud
per month
Advanced Plan
$399.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $25 per month
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Wistia Features
- Supported: Customizable Player
- Supported: Calls to Action and Email Collectors
- Supported: Video Heatmaps and Viewing Trends
- Supported: Engagement Graphs
- Supported: Integrations with Other Software and Services
- Supported: Wistia Channels
- Supported: Channel subscribers and email notifications to subscribers
- Supported: Facebook Custom Audiences integration
- Supported: A/B testing
Wistia Screenshots
Wistia Video
What is Wistia?
Wistia Integrations
Wistia Competitors
Wistia Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Frequently Asked Questions
Wistia starts at $25.
Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.
The most common users of Wistia are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.
Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.
Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.
Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.
Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.
Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.
High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.
Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.
Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.
Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.
Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.
In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
June 15, 2021
Wistia offers a capable, flexible, scaleable, reliable, efficient, and well supported solution
Wilson Dow [is] an experiential event agency. As such we have been leveraging Wistia for both internal and client facing use cases. The features, ease of use, flexibility, and reliability of Wistia allows for infinite applications. The ability to integrate has allowed us to create new tools for delivery of personal user content embedded within video delivery. The more recent additions of channels and podcasts has only further extended capability without complicating process.
- Wistia has particularly good support which proves critical. While we have redundant systems in place, we have yet found the need to leverage our redundant delivery contingency.
- Wistia manages to iterate thoughtfully without complicating the UI/UX nor executional work streams.
- Wistia is accessible and authentic in the way they work with their user base. Whether it be useful content that unearths best practices and use case scenarios, or vetting a new use case to validate, they have done a fine job in building a user community.
- The reliability of the platform is quite solid. Impressive uptime as well as response time.
- More flexibility with podcasts with embed options similar to that of video embeds.
- More flexibility with channels. Channels are a great feature, I'll be eager to see how it iterates.
We leverage Wistia as a video content delivery system on our client websites. We've found that Wistia provides a much more professional experience than self-hosting large files, and the analytics and other features like 'call to action' and their 'turnstile' are well worth the price they charge. If you're looking for a way to make your videos stand out on your own website, Wistia is a must!
- Highest quality video streaming no matter the connection speed
- Integration with digital asset managements (with auto publishing from Wipster)
- The customization of videos is still a bit clunky and a multi-page process
- The speed at which videos get encoded is good, wouldn't be mad if it was faster
August 18, 2016
The Host with the Most!
Score 10 out of 10
Vetted Review
Verified User
We (mostly "I") use Wistia as a host for videos that we share internally with our employees. We wanted to have a way to share videos (for training and communication purposes) that would be semi-private; provide some engagement information (e.g. views); provide mobile-friendly viewing, and provide an easy way to interact (comments). The Wistia platform met all of these needs, and has done so consistently. Since using the video hosting platform, I have also received tremendous benefit from the blog, which helps us improve the content that we're hosting.
- Uploading videos is quick and easy, and it provides a simple, easy, and attractive user interface for the viewers. Getting a video from file to ready-to-share is very quick and easy.
- Love the usage statistics and comments. Between the comments, views, and engagement info, we're able to get a good idea of how our videos were received.
- The additional content (blog articles) is great - it helps an amateur like me learn how to create better content.
- Potentially one area would be more library capabilities. I realize many Wistia users probably don't use Wistia as the actual place they want their users to go, but in my case I'd love if there were a way to share a link to a library of videos on a Wistia page (vs. just a single video). The user could then be taken to a collection of videos (e.g. the project), where the videos would be displayed attractively, and the user could watch one or more from there.
August 12, 2016
Lifestyle videos are the future, Wistia has the answers!
Score 10 out of 10
Vetted Review
Verified User
Dealing with brand manufacturers from all over the world, we receive product videos in numerous file formats - Wistia simplifies the task of centralising our video library, and providing usable video assets for marketing purposes for our websites, and for our customer's websites, all with live data and analytics.
- You can upload all video file formats to Wistia, which really helps simplify reusing content.
- One central control panel, that can be quickly and easily customised for individual projects - perfect for multi-site e-commerce companies.
- We use the analytics within Wista to judge the success of a video's styling. The bigger the stats, the more we follow that theme.
- We've not really used the Call To Action options yet as they seem a little limited; more functionality here would be good.
March 18, 2015
Reasons to move your videos to Wistia
Score 10 out of 10
Vetted Review
Verified User
Wistia is being used by my organization to be up to date on the trends in marketing. Video marketing is a great way to engage prospects in a personal and interesting way. In addition to being an emerging trend, it also helps improve SEO and integrates with our marketing automation platform, Pardot. Wistia's extensive analytics allows the marketing team to assess how videos are performing. This helps the team decide which videos to use where and how to improve videos that may not be performing as well as anticipated.
- The community forum on Wistia allows users to post questions, share strategies or even solicit feedback on their videos before publishing them through marketing efforts. This interactive feature is very attractive, especially for new users to bounce ideas off of Wistia employees and longtime users.
- Customer support is always a necessity for learning any new platform. While Wistia is very intuitive and pretty 'fool proof', their customer support is excellent. Questions are answered in a timely and friendly manner, with no question being too minor. Support usually answers the questions clearly and provides blogs or additional articles to further back up their recommendations or answers.
- The ability to integrate with a variety of marketing automation and email newsletter providers, such as Pardot, MailChimp and Constant Contact, is vastly important. To leverage videos across your marketing campaigns, and receive tracking every step of the way, is huge in this day and age. There is also the ability to add a 'turnstile' option to the video, either encouraging or requiring viewers to enter their email address to access the video. If you have a marketing automation tool, you can place the viewer immediately onto a list, potentially into a drip campaign about the materials covered in the video, and so on.
- Exporting CSV files for reporting can be a bit tricky. They occasionally take several minutes to pull and are typically emailed with a prompt to download instead of automatically downloading. I've found pulling reports for shorter, specific time periods can help the wait time.
- The video heat maps can take a bit of time to fully understand. It can be tricky to realize what the different colors indicate across a viewers history, and what that really means for your marketing efforts. Luckily there are blogs to help decipher the heat map and support using the analytics provided.
December 09, 2014
Review of Wistia Video Host
Score 9 out of 10
Vetted Review
Verified User
It is being used across the marketing department to embed video on our sites and blogs. We also use it for review and approval of our internally produced commercials.
- Wistia is reliable.
- Wistia gives us a solid look at viewer engagement, and facilitates embedding CTAs.
- Wistia offered reliable uploading for short video clips
- Wistia offers a flexible API
- Wistia could really use better tools for analyzing analytics like YouTube has.
- Wistia struggles with large file uploads, it sends you to an HTML uploader with no loading bar, and sometimes the FTP upload fails for an hour long video.
- The .csv files do not contain enough information about analytics, we'd like to compare a video's performance this year vs last year, but that is difficult.
November 26, 2014
Seasoned Marketing Executive tells the real deal on Wistia video management platform.
Score 9 out of 10
Vetted Review
Verified User
We use Wistia in marketing to manage our dozens of online videos focusing on educating our B2B customers on how to use our SAAS product.
- Great educational videos on how to use Wistia, great brand Voice, approachable and fun.
- User interface is extremely simple.
- Can't think of any at the moment, maybe more advice about how to produce videos